PERLA FLORES

Where My Story Begins

I've always been drawn to the way creativity can bring an idea to life. For me, design is more than making something look good. It's about the story behind it, the feelings it brings out, and the connection it creates with people. With a background in graphic design, I've explored branding, visual storytelling, and building identities that give ideas their own personality.

How I See Creativity

I love experimenting, exploring different perspectives, and finding ways to turn ideas into something people can connect with. Whether I'm building a brand identity, designing digital ads, or developing a new concept, I want my work to have meaning behind it. I believe every brand has a story worth telling, and I'm interested in finding the visuals, colors, and ideas that help bring that story to life.

Where I'm Growing

As a Chicago-based creative, I'm expanding my world beyond design into digital marketing and advertising through COOP Careers. I'm learning how creative ideas and strategy can work together to reach the right audience and make an impact. I'm excited to keep exploring art direction, campaign development, and the process of bringing an idea from the first sketch to the final execution.

My goal is to become an Art Director who brings people, ideas, and creativity together to build something meaningful. I'm still learning, experimenting, and figuring out how far my ideas can go, and that's one of my favorite parts of the journey.